The Fluke Merchandising Playbook is sent out to distributors who sell Fluke products. The Playbook acts as both a catalog for distributors, showing what new Fluke merchandising is available to buy, as well as a training guide that shows distributors how to best utilize and setup Fluke merchandising in their stores to increase sales.
The 2017 and 2018 playbooks looked visually similar, using neutral background imagery with yellow and blue color accents. Both looked outdated in style, so for the 2019 edition I decided to completely revamp the look, along with the content.
Old back/front covers
New font/back covers