Overview
The Fluke Merchandising Playbook is sent out to distributors who sell Fluke products. The Playbook acts as both a catalog for distributors, showing what new Fluke merchandising is available to buy, as well as a training guide that shows distributors how to best utilize and setup Fluke merchandising in their stores to increase sales.
The 2017 and 2018 playbooks looked visually similar, using neutral background imagery with yellow and blue color accents. Both looked outdated in style, so for the 2019 edition I decided to completely revamp the look, along with the content.
Old back/front covers
New font/back covers
Research
- Global Merchandising Manager requested completely different look/feel
- Previous versions used neutral background imagery, dated looking styling and minimal graphic elements.
Old spread
New spread
Strategy
- Start from scratch to reduce influence of old versions
- Update as many elements as possible
- Stronger Fluke branding
Old spread
New spread
Solution
- Used angles to create a dynamic and contemporary look
- Brought back traditional Fluke branded color scheme
- Used combination of flat planes of color and gradation to modernize look
- Changed font to san serif and updated graphic elements to match overall look
- Aligned content to a more unified grid structure
Old spread
New spread
