Resume

Matt Yamane

mattyamane@mattyamane.com

linkedin.com/in/mattyamane808

Experience

SKILLS GAINED

• Strategic Design

HDR

SENIOR STRATEGIC COMMUNICATIONS CREATIVE COORDINATOR

November 2025 – Present

Honolulu, HI

Coordination

• Liaison between the creative team, project managers, and internal/external clients to serve as the point-of-contact for a project’s graphic and creative needs
• Reviewed creative requests as needed, communicate project schedules with creative teams
• Designed, edited, and expored graphics and project materials in Adobe Illustrator, InDesign, and Photoshop
• Facilitated review processes for graphic and creative products with project management and client teams, consolidating comments and streamlining revisions
• Ideated with communications team to define strategic approaches for all creative deliverables, including but not limited to branding, outreach tools, promotional materials, and digital engagement
• Collaborated with local teams to help manage workload distribution
• Supported project and creative team on multicomponent projects and partner with clients to shape deliverables
• Strategized with marketing and project management teams to ensure the creative development process was properly scoped and budgeted when setting up new projects
• Ensured quality control through approval of proofs, press checks, and review/testing of materials before deployment

Creative

• Supported creative teams to plan, design and coordinate compelling, professional visuals from concept through completion, including role of creative designer
• Work products included video, infographics, poster boards, interactive media, style guides, presentations, brand design, handouts and flyers, annual reports, web and direct mail pieces, advertisements, etc.
• Integrated with Strategic Communications web and digital engagement team to support and design and review of digital engagement tools.
• Provided input on strategy and innovative message delivery and design for distinct target audiences
• Contributed to the creation of materials for both our internal and external clients

SKILLS GAINED

• Brand Strategy
• Marketing Strategy
• Social Media Management

Kreative Kamaʻāina Enterprises, LLC
Aloha Drapery

BRAND & MARKETING DESIGNER

November 2025 – Present (Part-Time)

August 2025 – November 2025 (Full-Time)

Honolulu, HI

• Developed comprehensive brand strategies for Kreative Kamaʻāina (B2B) and its endorsed brand Aloha Drapery (B2C)
• Established and designed official brand guidelines to encourage visual brand consistency across marketing assets
• Managed and redesigned Kreative Kamaʻāina website via Wix platform, implementing best practices for web/mobile
• Redesigned Aloha Drapery website via prototyping and Web Dev collaboration, implementing UX/UI best practices
• Designed content and drafted messaging for marketing collateral across web, social media, and print
• Ideated and performed process improvements and standard work efficiencies
• Assisted with non-design related duties including drapery measurement and drapery installation project management

SKILLS GAINED

• WordPress
• HTML
• Print Design
• Grant Reviewing
• Microsoft Excel

State of Hawaii
Department of Agriculture

MARKET DEVELOPMENT SPECIALIST / GRAPHIC DESIGNER

September 2024 – June 2025 (Contract)

Honolulu, HI

• Redesigned Market Development Branch webpages (via Xd prototyping, WordPress, HTML) implementing mobile and ADA compliance best practices
• Designed interactive PDFs and online forms to enhance user experience
• Refreshed visual identity of marketing collateral for “Hawaii Seals of Quality” brand program, “Made In Hawaii With Aloha” brand program, “Micro-Grants for Food Security Program,” and “Speciality Crops Block Grant Program”
• Designed print assets for Market Development Branch trade show and marketing needs
• Reviewed 1300+ grant proposals, helping to complete review process 4 weeks ahead of schedule

SKILLS GAINED

• Corporate design (web/print)
• UX/UI/Web/Mobile Design
• Branding and Identity
• Marketing campaign creative directing
  (concept to publication)
• Digital and print marketing collateral creation
  (concept to publication)

Fluke Corporation

SENIOR DESIGNER

May 2017 – July 2023

Everett, WA (onsite) / Honolulu, HI (remote)

• Created inspiring and strategic interactive, web, and print designs for a variety of internal marketing, sales, channel partners, and corporate clients
• Provided creative direction and designed major new product launch campaigns to generate marketing sales and revenue
• Led Fluke Calibration visual brand refresh across all marketing content touchpoints
• Self-initiated, strategized, art directed, and designed company Brand Center website
• Key player in adoption strategy of acquiring new project management tools and implementing standard work processes
• Collaborated with peers and clients to deliver compelling brand experiences and solutions used in marketing, education and promotion of company products and services
• Prepared master artwork for web, mobile, social, environmental, and print projects
• Ensured projects accurately met brand, UX, design, and media specifications
• Project type included, but not limited to: Responsive web design, interactive digital experiences, landing pages, custom emails, web banners, social media (animation & static), brochures, application notes, data sheets, product guides, infographics, trade show graphics, merchandising, and advertising
• Responsible for the selection and direction of quality vendors, press checks and photo shoots

SKILLS GAINED

• Web Content Migration
• Responsive Web Content Creation
• Compliancy Verification
• Quality Assurance
• CMS Implementation

CDK Global

WEB DESIGN SPECIALIST

July 2016 – Feb 2017 (Contract)

Seattle, WA

• Migrated web content to new CMS platform using content migration tool
• Strategized and built content layout, styles, and user experience of web pages under new platform contraints
• QA’d team members’ websites and provided compliancy feedback
• Reported issues to Development Team to resolve bugs and implement platform enhancements

SKILLS GAINED

• Website Creation and Editing
• Digital Marketing
• SEO Strategies
• HTML/CSS/Javascript
• Cross Functional Teaming
• Process Improvement
• Client Consultation

CDK Global

WEB DESIGN SPECIALIST

November 2015 – March 2016 (Contract)

Seattle, WA

• Built 35 websites implementing text, graphics, and code based on client’s sales strategy
• Enhanced UX and UI with cross-device compatible design options, while adhering to compliancy guidelines
• Consulted with client via multi-department interactions to resolve issues
• Test new tools and helped process development through feedback

SKILLS GAINED

• Web/Mobile Front End Updates
• Data Analysis
• Project Management

Google Inc.

VISUAL DATA SPECIALIST II

May 2014 – October 2015 (Contract)

Bothell, WA

• Modeled 150+ Google Maps features using vector graphics
• Led 5 person team triaging data in search of systemic errors
• Developed workflow for company policy in a fast paced, rapidly changing environment
• Worked with remote teams via verbal, video conferencing, and written correspondence
• Assessed work of Google Maps operators

Awards

Graphic Design USA,
American Inhouse Design Award 2023

Inhouse Design Award for Fluke Calibration 5560A/5550A/5540A Multi-Product Calibrators New Product Introduction Campaign

Graphic Design USA,
American Inhouse Design Award 2022

Inhouse Design Award for Fluke Brand Center internal website

Graphic Design USA,
American Inhouse Design Award 2021

Inhouse Design Award for Fluke Calibration Brand Refresh

Graphic Design USA,
American Inhouse Design Award 2019

Inhouse Design Award for Fluke Insulated Hand Tools Campaign

Education

Loyola Marymount University

Bachelor of Studio Arts,
Graphic Design

Graduated May 5, 2013

3.72 GPA

Honors

Scholar of Distinction in Graphic Design
2013

Dean’s List
2009-2013

The National Society of Collegiate Scholars
2009-2013

Skills

Visual Design

Graphic Design

UX/UI

Branding

Web/mobile Design

Information Design

Typography

Illustration

Photo Editing and Manipulation