In 2021, Fluke released their new Power Quality Analyzers with the 1770 series. The redesign of the legacy 430 series was intended to be the future platform for their Power Quality Analyzers and would help Fluke regain a leadership position in Power Quality with best-in-class performance. The 1770 series consisted of the 1773, 1775, and 1777 with ascending order of price and performance.
As the lead designer of this new product introduction (NPI) campaign, I was responsible for coming up with a visual theme that would match the core campaign messaging, and then applying that theme to the various campaign assets. Assets ranged from print ads and datasheets to digital web banners, emails, and interactive experiences on landing pages. Being a global launch, assets were designed with global translations in mind.
Fluke 1773/1775/1777 Power Quality Analyzer
Process – Establishing visual theme using print ad
Round 2 concepts
Round 3 concepts
Half page ads
Landing pages and emails