At the start of 2021, with events still being primarily virtual due to the COVID-19 pandemic, Fluke Calibration wanted to experiment with a virtual lab concept that could engage customers with Fluke Calibration solutions to their pain points. Below is the initial project description:
“Undertake an experiment to see if creating a virtual cal lab experience with engaging, visual, interactive content can be used as a vehicle to bring customers and sales associates together for meaningful conversations about customer pain points and Fluke Calibration solutions.
The virtual experience will show a cal lab setup that mimics the calibration workflow and includes both hardware and software, but with a strong focus on identifying with customer problems and pain points. While it looks like a cal lab, it is really more of a show room that shows the customer an aspirational view of what could be, and an interactive demonstration of how Fluke Calibration can solve customer problems.”
Cal lab stakeholder proposal
- Branded Ceros microsite experience
- Embedded on Fluke Calibration web pages
- Virtual cal lab linked off of Fluke Calibration website
The final result of phase one of the Fluke Calibration virtual lab was a branded microsite experience using the Ceros platform to create interactivity. By simplifying it to the most essential content, we were able to launch the site in roughly half the amount of time it would have taken had we invested in a more high fidelity virtual experience. This allowed the sales and marketing team to gain analytics sooner, to determine if phase two was necessary, or if smaller updates to phase one was needed.
Link to Virtual Cal Lab: https://us.flukecal.com/virtual-calibration-laboratory