Fluke Calibration Virtual Trade Show Booths

Research

Virtual Booths Objectives

• Address need for digital alternative
• Create a digital trade show experience that captures customer interest 
• Functional and scalable to other global regions
• Cost efficient

Customer needs

• Learn about Fluke Calibration’s products without going to in-person trade shows
• Feels like a trade show
• Easy to use

Strategy

• Create innovative and inviting experience 
• Use 3D application so that model can be adjusted and used from different perspectives, rather than using Adobe Illustrator
• Make it seem like a real booth experience
• Easy interface that can work on tablet and mobile
• Make the experience interactive

A virtual trade show booth for Fluke industrial group’s products had already been designed, but that experiment relied on Adobe Illustrator to create the booth setting. This made any updates to the booth design rather cumbersome, having to adjust the illustration and potentially the perspective, each time.

For the Fluke Calibration booth, I wanted to explore using a 3D application to create the booth. Rending in 3D would allow me to change the camera angle of the booth, should a different perspective be needed, and create a more realistic feel with lighting and surface rendering. 

Instead of the content being static, like scrolling through a web page, I wanted this experience to have interaction that the user could click through and explore. The idea was to keep customers on this experience for as long as possible in order for them to request a quote. 

Solution

• Adobe Dimension for 3D rendering
• Ceros platform for interaction
• Use existing photography to reduce cost and production time

To reduce cost, I went with Adobe Dimension because it was already a part of our CC enterprise suite. Without a significant amount of 3D experience, it was also relatively easy to use and integrate with the other CC apps. A limiting factor for this project was the product photography. We did not have the time or budget to reshoot products at specific angles, or to create 3D renderings of each one. As a result, I used Dimension to create a 3D rendered background and then matched the perspective (using the right camera angle) as closely as possible to the existing photography available. 

To add interaction I used Ceros, an online content creation platform. My team was in the trial period of testing out the service, so I used the opportunity to both cut on cost and to experiment with the capabilities of the platform.