With the onset of the COVID-19 pandemic in 2020, in-person trade shows were put on hold and a growing need for a digital alternative became starkly apparent for Fluke Calibration’s business. Product Marketing Managers put in a request to Creative Services to come up with a virtual trade show booth, and I volunteered to be lead designer on this new experiment.
After successfully designing and testing out the first iteration with customers, a second iterations was used for the annual NCSLI (National Conference of Standards Laboratories) trade show.
Fluke Calibration virtual trade show booth, iteration 1
Booth design, initial concept
Booth design, concept 2
Booth design, concept 2 with products
Booth design, concept 3
Booth design, concept 3 with products
Booth design iteration 2 for NCSLI, concept 1
Booth design iteration 2 for NCSLI, concept 1 with products
Booth design iteration 2 for NCSLI, concept 2
Booth design iteration 2 for NCSLI, concept 2 with products
Fluke Calibration virtual trade show booth
Fluke Calibration NCSLI virtual trade show booth (iteration 2)
- First virtual trade show booth for Fluke Calibration
- First usage of Adobe Dimension
- First usage of Ceros, leading to purchase by Fluke Creative Services
From start to finish, this project took 4.5 weeks with about one week of downtime waiting for feedback from stakeholders. I helped to successfully launch Fluke Calibration’s first virtual trade show booth in a reactive environment to the COVID-19 pandemic. With the initial success of the booth, a second virtual booth was requested for the NCSLI conference.